The big push : how popular culture is always selling / by Erika Wittekind.

Author/creator Wittekind, Erika, 1980-
Format Book
Publication InfoNorth Mankato, MN : Compass Point Books, ©2012.
Description80 pages : illustrations (chiefly color) ; 24 cm.
Subjects

SeriesExploring media literacy
Exploring media literacy. ^A1108977
Contents The makings of pop culture -- Advertising's influence -- How advertising works -- Targeted messages -- The power of celebrity.
Abstract Examines issues such as violence in the media, the reliability of today's news outlets, and the marketing of body images.
Bibliography noteIncludes bibliographical references (p. 77-79) and index.
LCCN 2011038005
ISBN9780756545185 (library binding)
ISBN0756545188 (library binding)
ISBN9780756545352 (pbk.)
ISBN0756545358 (pbk.)

Availability

Library Location Call Number Status Item Actions
Joyner TRC Nonfiction 658.8 W7838B ✔ Available Place Hold