Introduction to commercial recreation and tourism : an entrepreneurial approach / John C. Crossley, Lynn M. Jamieson, Russell E. Brayley.

Author/creator Crossley, John C.
Other author Jamieson, Lynn Marie, 1946-
Other author Brayley, Russell E.
Format Book
Edition6th ed.
Publication InfoUrbana, IL : Sagamore Pub., ©2012.
Descriptionxii, 434 pages : illustrations ; 26 cm
Subjects

Portion of title Commercial recreation and tourism
Contents What Is commercial recreation and tourism? -- The entrepreneur -- The nature of commercial recreation and tourism -- Starting the commercial recreation enterprise -- Financial management -- Marketing in commercial recreation and tourism -- Operations management -- Commercial recreation and tourism programming -- The travel industry -- The hospitality industry -- Local commercial recreation -- The career of the future.
Bibliography noteIncludes bibliographical references and index.
ISBN1571676775
ISBN9781571676771

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks GV181.5 .C755 2012 ✔ Available Place Hold