Consumer behavior : perspectives, findings and explanations / by John O'Shaughnessy.
| Author/creator | O'Shaughnessy, John |
| Format | Book |
| Publication Info | Houndmills, Basingstoke ; New York, NY : Palgrave Macmillan, 2013. |
| Description | xi, 520 pages : illustrations ; 24 cm |
| Subjects |
| Contents | Introduction: Perspectivism and Other Basic Notions for Understanding the Social Sciences -- Ethnopsychology -- Behaviourism -- Psychoanalytic Psychology -- Cognitive Psychology -- Cognitive Neuroscience -- Microeconomics -- (Rational Choice Theory) -- Behavioural Economics -- Social Psychology -- Sociology -- Cultural Anthropology. |
| Abstract | "A high level textbook discussing different perspectives in consumer behavior. Drawing on real life case studies, this book enables students to critically approach and evaluate behavioral concepts."--Publisher's website. |
| Bibliography note | Includes bibliographical references (p. 486-507) and index. |
| LCCN | 2012036866 |
| ISBN | 9781137003768 |
| ISBN | 1137003766 |
| Standard identifier# | 40021986399 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.32 .O737 2013 | ✔ Available | Place Hold |