Tools

LEADER 03363cam 22004458a 4500

001 ocn808628378;

003 OCoLC;

005 20141212054126.0;

008 120824s2013 enk b 001 0 eng ;

010 a| 2012034133;

020 a| 9780199747047;

020 a| 0199747040;

035 a| (Sirsi) o808628378;

035 a| (OCoLC)808628378;

042 a| pcc;

050 00 a| HM538b| .T68 2013;

082 00 a| 300.72/32| 23;

100 1 a| Tourangeau, Roger.=| ^A228824;

245 14 a| The science of web surveys /c| Roger Tourangeau, Frederick G. Conrad, Mick P. Couper.;

263 a| 1306;

300 a| viii, 198 pages :b| illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| 1. Introduction -- The total survey error approach -- Roadmap of the book -- The purpose and scope of the book -- 2. Sampling and coverage issues for Web surveys -- Types of Web surveys and the use of probability sampling -- Coverage issues for Web surveys -- Statistical corrections for coverage and sampling bias -- Summary -- 3. Nonresponse in Web surveys -- Defining nonresponse and nonresponse error in web surveys -- Nonresponse error in Web surveys -- Response and participation rates in Web surveys -- Factors affecting participation in Web surveys -- Nonresponse in mixed-mode surveys -- Factors affecting breakoffs in Web surveys -- Item nonresponse in Web surveys -- Summary -- 4. Introduction to measurement and design in Web surveys -- Measurement error in Web surveys -- Measurement features of Web surveys -- Choice of broad design approaches -- The look and feel of the Web survey -- Navigation conventions -- Choice of response formats -- Grid or matrix questions -- Summary -- 5. The Web as a visual medium -- Interpreting visual features of Web questionnaires -- The impact of images -- The concept of visibility -- Summary -- 6. Interactive features and measurement error -- Dimensions of interactivity -- Responsive, machine-like features -- Progress indicators -- Running tallies -- Visual analog scales -- Interactive grids -- Online definitions -- Human-like interactive features -- Summary -- 7. Measurement error on the Web and in other modes of data collection -- Conceptual schemes for understanding mode effects -- Web surveys as a method of self-administration -- Web surveys and cognitive burden -- Summary -- 8. Summary and conclusions -- Non-observation errors in Web surveys -- Observation errors -- A model for mode effects -- Recommendations for Web surveys -- The future of Web surveys.;

650 0 a| Social surveysx| Methodology.=| ^A125384;

650 0 a| Social surveysx| Data processing.=| ^A15083;

650 0 a| Internet surveys.=| ^A1096853;

650 0 a| Questionnaires.=| ^A4312;

700 1 a| Conrad, Frederick G.q| (Frederick George),d| 1955-=| ^A759424;

700 1 a| Couper, Mick.=| ^A401078;

949 a| Order on Demandw| ASISh| JOYNER219;

960 o| 1s| 67.95u| JSOCz| USD;

961 f| WJTm| 138099;

596 a| 1;

998 a| 3319238;

999 a| HM538 .T68 2013w| LCc| 1i| 30372016233345d| 10/12/2022e| 9/3/2022l| JGESm| JOYNERn| 9r| Ys| Yt| JGESBKu| 5/22/2013x| BOOKz| JSTACKS;

The science of web surveys / Roger Tourangeau, Frederick G. Conrad, Mick P. Couper.

Author/creator	Tourangeau, Roger
Other author	Conrad, Frederick G. (Frederick George), 1955-
Other author	Couper, Mick.
Format	Book
Publication Info	Oxford ; New York : Oxford University Press, ©2013.
Description	viii, 198 pages : illustrations ; 26 cm
Subjects	Social surveys--Methodology. Social surveys--Data processing. Internet surveys. Questionnaires.

Contents	1. Introduction -- The total survey error approach -- Roadmap of the book -- The purpose and scope of the book -- 2. Sampling and coverage issues for Web surveys -- Types of Web surveys and the use of probability sampling -- Coverage issues for Web surveys -- Statistical corrections for coverage and sampling bias -- Summary -- 3. Nonresponse in Web surveys -- Defining nonresponse and nonresponse error in web surveys -- Nonresponse error in Web surveys -- Response and participation rates in Web surveys -- Factors affecting participation in Web surveys -- Nonresponse in mixed-mode surveys -- Factors affecting breakoffs in Web surveys -- Item nonresponse in Web surveys -- Summary -- 4. Introduction to measurement and design in Web surveys -- Measurement error in Web surveys -- Measurement features of Web surveys -- Choice of broad design approaches -- The look and feel of the Web survey -- Navigation conventions -- Choice of response formats -- Grid or matrix questions -- Summary -- 5. The Web as a visual medium -- Interpreting visual features of Web questionnaires -- The impact of images -- The concept of visibility -- Summary -- 6. Interactive features and measurement error -- Dimensions of interactivity -- Responsive, machine-like features -- Progress indicators -- Running tallies -- Visual analog scales -- Interactive grids -- Online definitions -- Human-like interactive features -- Summary -- 7. Measurement error on the Web and in other modes of data collection -- Conceptual schemes for understanding mode effects -- Web surveys as a method of self-administration -- Web surveys and cognitive burden -- Summary -- 8. Summary and conclusions -- Non-observation errors in Web surveys -- Observation errors -- A model for mode effects -- Recommendations for Web surveys -- The future of Web surveys.
Bibliography note	Includes bibliographical references and index.
LCCN	2012034133
ISBN	9780199747047
ISBN	0199747040

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Joyner	General Stacks	HM538 .T68 2013	✔ Available	Place Hold

The science of web surveys / Roger Tourangeau, Frederick G. Conrad, Mick P. Couper.

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