Marketing and public relations activities in ARL Libraries : a SPEC kit / compiled by Evelyn Ortiz Smykla.

Author/creator Smykla, Evelyn Ortiz
Other author Association of Research Libraries. Systems and Procedures Exchange Center.
Format Book
Publication InfoWashington, DC : Association of Research Libraries, Office of Leadership and Management Services, [1999]
Description109 pages ; 28 cm.
Subjects
Association of Research Libraries.
Academic libraries--Public relations. --United States.
Academic libraries--Public relations. --Canada.
Information services--United States. --Marketing.
Information services--Canada. --Marketing.
Library surveys--United States.
Library surveys--Canada.

SeriesSPEC kit, 0160-3582 ; 240
SPEC flyer, 0160-3574 ; 240
SPEC kit 240. ^A449797
SPEC flyer ; 240. ^A70588
General note"April 1999."
General note"Systems and Procedures Exchange Center."
General noteIncludes SPEC flyer 240.
Bibliography noteIncludes bibliographical references (p. 107-109).
Issued in other formOnline version: Smykla, Evelyn Ortiz. Marketing and public relations activities in ARL Libraries. Washington, DC : Association of Research Libraries, Office of Leadership and Management Services, [1999]
Issued in other formOnline version: Smykla, Evelyn Ortiz. Marketing and public relations activities in ARL Libraries. Washington, DC : Association of Research Libraries, Office of Leadership and Management Services, [1999]
LCCN 00691355

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks Z716.3 .S63 1999 ✔ Available Place Hold