Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium / symposium chair / edited by Alan B. Albarran.
| Other author | Albarran, Alan B. editor. |
| Other author | Broadcast Education Association (U.S.) |
| Format | Book |
| Publication | New York, NY : Routledge, Taylor & Francis Group, 2013. |
| Description | xv, 278 pages : illustrations ; 24 cm. |
| Subjects |
| Series | Electronic media research series Electronic media research series. ^A1063508 |
| Contents | Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia. |
| General note | "Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2012042130 |
| ISBN | 9780415818155 (hardback) |
| ISBN | 041581815X (hardback) |