Media management and economics research in a transmedia environment : papers from the 2012 broadcast education association research symposium / symposium chair / edited by Alan B. Albarran.

Other author Albarran, Alan B. editor.
Other author Broadcast Education Association (U.S.)
Format Book
PublicationNew York, NY : Routledge, Taylor & Francis Group, 2013.
Descriptionxv, 278 pages : illustrations ; 24 cm.
Subjects

SeriesElectronic media research series
Electronic media research series. ^A1063508
Contents Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
General note"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Bibliography noteIncludes bibliographical references and index.
LCCN 2012042130
ISBN9780415818155 (hardback)
ISBN041581815X (hardback)