Blockbusters : hit-making, risk-taking, and the big business of entertainment / Anita Elberse.

Author/creator Elberse, Anita author.
Format Book
EditionFirst edition.
PublicationNew York : Henry Holt and Company, 2013.
Description307 pages : illustrations ; 25 cm
Subjects

Variant title Block-busters : hit-making, risk-taking, and the big business of entertainment
Contents Betting on blockbusters -- Launching and managing blockbusters -- Investing in superstars -- How superstars use their powers -- Will digital technology end the dominance of blockbusters? -- Will digital technology threaten powerful producers? -- The future of blockbuster strategies -- No business like show business?
Abstract Explores "what's behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Entertainment, and the NFL--along with such stars as Jay-Z, Lady Gaga, and LeBron James--[and] which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals"--Dust jacket flap.
Bibliography noteIncludes bibliographical references (pages 267-288) and index.
LCCN 2013014320
ISBN9780805094336 (hbk.)
ISBN0805094334 (hbk.)

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks P96 .E25 E53 2013 ✔ Available Place Hold