Understanding media : the extensions of man / Marshall McLuhan [edited by W. Terrence Gordon].
| Author/creator | McLuhan, Marshall author. |
| Other author | Gordon, W. Terrence, 1942- editor. |
| Format | Electronic |
| Publication | New York : Gingko Press, 2013. |
| Description | 1 online resource |
| Supplemental Content | EBSCOhost |
| Subjects |
| Contents | Introduction to the First Edition; Introduction to the Second Edition; 1: The Medium Is the Message; 2: Media Hot and Cold; 3: Reversal of the Overheated Medium; 4: The Gadget Lover: Narcissus as Narcosis; 5: Hybrid Energy: Les Liaisons Dangereuses; 6: Media as Translators; 7: Challenge and Collapse: The Nemesis of Creativity; 8: The Spoken Word: Flower of Evil?; 9: The Written Word: An Eye for an Ear; 10: Roads and Paper Routes; 11: Number: Profile of the Crowd; 12: Clothing: Our Extended Skin; 13: Housing: New Look and New Outlook; 14: Money: The Poor Man's Credit Card. |
| Contents | 15: Clocks: The Scent of Time; 16: The Print: How to Dig It; 17: Comics: Mad Vestibule to TV; 18: The Printed Word: Architect of Nationalism; 19: Wheel, Bicycle, and Airplane; 20: The Photograph: The Brothel-without-Walls; 21: Press: Government by News Leak; 22: Motorcar: The Mechanical Bride; 23: Ads: Keeping Upset with the Joneses; 24: Games: The Extensions of Man; 25: Telegraph: The Social Hormone; 26: The Typewriter: Into the Age of the Iron Whim; 27: The Telephone: Sounding Brass or Tinkling Symbol?; 28: The Phonograph: The Toy that Shrank the National Chest; 29: Movies: The Reel World. |
| Contents | 30: Radio: The Tribal Drum; 31: Television: The Timid Giant; 32: Weapons: War of the Icons; 33: Automation: Learning a Living; Endnotes; Works Cited; About the Author; Also by Marshall McLuhan. |
| Abstract | When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words, "McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls 'the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was for a prose style that explored rather than explained. Probes, or aphorisms, were an indispensable tool with which he sought to prompt and prod the reader into an "understanding of how media operate" and to provoke reflection. |
| Abstract | In the 1960s McLuhan's theories aroused both wrath and admiration. It is intriguing to speculate what he might have to say 40 years later on subjects to which he devoted whole chapters such as Television, The Telephone, Weapons, Housing and Money. Today few would dispute that mass media have indeed decentralized modern living and turned the world into a global village. |
| Bibliography note | Includes bibliographical references. |
| Source of description | Online resource; title from digital title page (viewed on April 17, 2018). |
| Issued in other form | Print version: McLuhan, Marshall, 1911-1980. Understanding media. Critical ed. Corte Madera, CA : Gingko Press, 2003 1584230738 |
| Genre/form | Electronic books. |
| Genre/form | Electronic books. |
| ISBN | 9781584235125 (electronic book) |
| ISBN | 1584235128 (electronic book) |
| ISBN | 9781322583884 (MyiLibrary e-book) |
| ISBN | 1322583889 (MyiLibrary e-book) |
| Stock number | 415F622D-95A2-4905-9898-44EAFEE73E05 OverDrive, Inc. http://www.overdrive.com |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |