Tools

LEADER 01756cam 2200421 i 4500

001 ocn826658847;

003 OCoLC;

005 20141212062310.0;

008 130204s2013 enk b 001 0 eng ;

010 a| 2012048477;

020 a| 9780415519540 (hardback);

020 a| 0415519543 (hardback);

020 a| 9780415519557 (pbk.);

020 a| 0415519551 (pbk.);

020 z| 9780203492208 (e-book);

035 a| (Sirsi) 99956349934;

035 a| 99956349934;

035 a| (OCoLC)826658847;

042 a| pcc;

050 00 a| HF5821b| .M37 2013;

082 00 a| 659.12| 23;

100 1 a| McStay, Andrew,d| 1975-=| ^A1176067;

245 10 a| Creativity and advertising :b| affect, events and process /c| Andrew McStay.;

264 1 a| Abingdon, Oxon :b| Routledge,c| 2013.;

300 a| vi, 173 pages ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

505 0 a| 1. Introduction -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. A playful combinations -- 5. Sensational dimensions -- 6. I'm with stupid : vivid living, transgression and dirt -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfashionably new -- 10. Excessive media -- 11. Conclusions;

650 0 a| Advertising.=| ^A4605;

650 0 a| Creative ability.=| ^A19760;

949 i| 30372013806291o| jjlm;

960 o| 1s| 39.95t| Joyner48u| JBUSz| USD;

596 a| 1;

998 a| 3402336;

999 a| HF5821 .M37 2013w| LCc| 1i| 30372013806291d| 3/21/2014e| 2/4/2014l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 1/23/2014x| BOOKz| JSTACKSo| .STAFF. jjlm;

Creativity and advertising : affect, events and process / Andrew McStay.

Author/creator	McStay, Andrew, 1975-
Format	Book
Publication	Abingdon, Oxon : Routledge, 2013.
Description	vi, 173 pages ; 24 cm
Subjects	Advertising. Creative ability.

Contents	1. Introduction -- 2. Strangely revealing -- 3. The poetics of advertising -- 4. A playful combinations -- 5. Sensational dimensions -- 6. I'm with stupid : vivid living, transgression and dirt -- 7. Creativity and the counter-enlightenment -- 8. Embodying culture -- 9. Concrescence and the unfashionably new -- 10. Excessive media -- 11. Conclusions
Bibliography note	Includes bibliographical references and index.
LCCN	2012048477
ISBN	9780415519540 (hardback)
ISBN	0415519543 (hardback)
ISBN	9780415519557 (pbk.)
ISBN	0415519551 (pbk.)

Creativity and advertising : affect, events and process / Andrew McStay.

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