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001 ocm18780242;

005 20141212062747.0;

008 881102s1989 nyua b 001 0 eng ;

010 a| 88037395;

020 a| 0899304060 (alk. paper);

035 a| (Sirsi) o18780242;

035 a| (OCoLC)18780242;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HF6146.T42b| C28 1989;

082 0 a| 659.14/3/09732| 19;

245 00 a| Cable TV advertising :b| in search of the right formula /c| edited by Rajeev Batra and Rashi Glazer.;

260 a| New York :b| Quorum Books,c| 1989.;

300 a| x, 189 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand.;

500 a| Includes index.;

504 a| Bibliography: p. [171]-180.;

650 0 a| Cable television advertisingz| United Statesv| Congresses.=| ^A145446;

700 1 a| Batra, Rajeev.=| ^A242268;

700 1 a| Glazer, Rashi.=| ^A242269;

710 2 a| Columbia University.b| Center for Telecommunications and Information Studies.=| ^A242270;

710 2 a| Coopers & Lybrand.=| ^A173093;

919 a| BOOK;

596 a| 1;

998 a| 341644;

999 a| HF6146.T42 C28 1989w| LCc| 1i| 30372005230393d| 5/6/2009e| 10/24/2000f| 1/30/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 3/24/1990x| BOOKz| JSTACKSo| .STAFF. 0;

Cable TV advertising : in search of the right formula / edited by Rajeev Batra and Rashi Glazer.

Format	Book
Publication Info	New York : Quorum Books, 1989.
Description	x, 189 pages : illustrations ; 24 cm
Subjects	Cable television advertising--United States. --Congresses.

Other author/creator	Batra, Rajeev.
Other author/creator	Glazer, Rashi.
Other author/creator	Columbia University. Center for Telecommunications and Information Studies.
Other author/creator	Coopers & Lybrand.
General note	Papers presented at a conference held 5/87 and co-sponsored by the Center for Telecommunications and Information Studies of Columbia University's Graduate School of Business and the firm of Coopers & Lybrand.
General note	Includes index.
Bibliography note	Bibliography: p. [171]-180.
LCCN	88037395
ISBN	0899304060 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF6146.T42 C28 1989	✔ Available	Place Hold

Cable TV advertising : in search of the right formula / edited by Rajeev Batra and Rashi Glazer.

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