The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth.
| Author/creator | Howard, John A. |
| Other author | Sheth, Jagdish N. |
| Format | Book |
| Publication Info | New York : Wiley, [1969] |
| Description | xv, 458 pages : illustrations ; 23 cm. |
| Subjects |
| Series | Wiley marketing series Wiley marketing series. ^A650132 |
| Bibliography note | Bibliography: p. 421-449. |
| LCCN | 78082975 |
| ISBN | 0471416576 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.3.H68 | ✔ Available | Place Hold |