The theory of buyer behavior / [by] John A. Howard and Jagdish N. Sheth.

Author/creator Howard, John A.
Other author Sheth, Jagdish N.
Format Book
Publication InfoNew York : Wiley, [1969]
Descriptionxv, 458 pages : illustrations ; 23 cm.
Subjects

SeriesWiley marketing series
Wiley marketing series. ^A650132
Bibliography noteBibliography: p. 421-449.
LCCN 78082975
ISBN0471416576

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.3.H68 ✔ Available Place Hold