Tools

LEADER 01215cam 22003498a 4500

001 ocm20014278;

005 20141212075151.0;

008 890623s1990 maua b 001 0 eng ;

010 a| 89036587;

020 a| 0205123015;

035 a| (Sirsi) o20014278;

035 a| (OCoLC)20014278;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5415.13b| .K46 1990;

100 1 a| Kerin, Roger A.=| ^A174907;

245 10 a| Contemporary perspectives for strategic market planning /c| Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.;

300 a| x, 453 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Includes bibliographical references.;

650 0 a| Marketingx| Planning.=| ^A253400;

650 0 a| Strategic planning.=| ^A161713;

700 1 a| Mahajan, Vijay.=| ^A541519;

700 1 a| Varadarajan, P.=| ^A253401;

919 a| BOOK;

596 a| 1;

998 a| 359536;

999 a| HF5415.13.K46 1990w| LCc| 1i| 30372005502627d| 5/6/2009e| 10/26/1999f| 3/27/2009g| 1l| JGESm| JOYNERn| 7r| Ys| Yt| JGESBKu| 8/29/1990x| BOOKz| JSTACKSo| .STAFF. 0;

Contemporary perspectives for strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.

Author/creator	Kerin, Roger A.
Other author	Mahajan, Vijay.
Other author	Varadarajan, P.
Format	Book
Publication Info	Boston : Allyn & Bacon, ©1990.
Description	x, 453 pages : illustrations ; 24 cm
Subjects	Marketing--Planning. Strategic planning.

General note	Includes index.
Bibliography note	Includes bibliographical references.
LCCN	89036587
ISBN	0205123015

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.13.K46 1990	✔ Available	Place Hold

Contemporary perspectives for strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.

Click here for more information about this title

Availability