Contemporary perspectives for strategic market planning / Roger A. Kerin, Vijay Mahajan, P. Rajan Varadarajan.

Author/creator Kerin, Roger A.
Other author Mahajan, Vijay.
Other author Varadarajan, P.
Format Book
Publication InfoBoston : Allyn & Bacon, ©1990.
Descriptionx, 453 pages : illustrations ; 24 cm
Subjects

General noteIncludes index.
Bibliography noteIncludes bibliographical references.
LCCN 89036587
ISBN0205123015

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF5415.13.K46 1990 ✔ Available Place Hold