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001 ocm18907569;

005 20141212075417.0;

008 881201s1989 nyua b 001 0 eng ;

010 a| 88032430;

020 a| 0899301428 (lib. bdg. : alk. paper);

035 a| (Sirsi) o18907569;

035 a| (OCoLC)18907569;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5823b| .K333 1989;

100 1 a| Kaynak, Erdener.=| ^A162046;

245 14 a| The management of international advertising :b| a handbook and guide for professionals /c| Erdener Kaynak.;

260 a| New York :b| Quorum Books,c| 1989.;

300 a| xvi, 284 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

504 a| Bibliography: p. [267]-280.;

650 0 a| Advertisingx| Management.=| ^A92278;

650 0 a| Comparative advertising.=| ^A650343;

650 0 a| Advertisingv| Cross-cultural studies.=| ^A4605;

919 a| BOOK;

596 a| 1;

998 a| 361843;

999 a| HF5823.K333 1989w| LCc| 1i| 30372005267171d| 5/6/2009e| 11/14/1996f| 1/30/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 9/15/1990x| BOOKz| JSTACKSo| .STAFF. 0;

The management of international advertising : a handbook and guide for professionals / Erdener Kaynak.

Author/creator	Kaynak, Erdener
Format	Book
Publication Info	New York : Quorum Books, 1989.
Description	xvi, 284 pages : illustrations ; 25 cm
Subjects	Advertising--Management. Comparative advertising. Advertising--Cross-cultural studies.

General note	Includes index.
Bibliography note	Bibliography: p. [267]-280.
LCCN	88032430
ISBN	0899301428 (lib. bdg. : alk. paper)

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5823.K333 1989	✔ Available	Place Hold

The management of international advertising : a handbook and guide for professionals / Erdener Kaynak.

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