Sales promotion : concepts, methods, and strategies / Robert C. Blattberg, Scott A. Neslin.
| Author/creator | Blattberg, Robert C., 1942- |
| Other author | Neslin, Scott A., 1952- |
| Format | Book |
| Publication Info | Englewood Cliffs, N.J. : Prentice Hall, ©1990. |
| Description | xiii, 513 pages : illustrations ; 24 cm |
| Subjects |
| Bibliography note | Includes bibliographical references (p. 482-501) and indexes. |
| LCCN | 89029223 |
| ISBN | 0137881673 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5438.5.B57 1990 | ✔ Available | Place Hold |