Marketing strategies for the new Europe : a North American perspective on 1992 / by John K. Ryans, Jr. and Pradeep A. Rau ; contributors, James R. Krum, Cynthia C. Ryans.

Author/creator Ryans, John K.
Other author Rau, Pradeep A.
Format Book
Publication Info[Chicago, IL] : American Marketing Association, ©1990.
Descriptionxvi, 202 pages : illustrations ; 24 cm
Subjects
Corporations, American--European Economic Community countries.
European Economic Community countries--Commerce. --United States.
United States--Commerce. --European Economic Community countries.

Bibliography noteIncludes bibliographical references (p. 193-202).
LCCN 89018279
ISBN0877572038

Availability

Library Location Call Number Status Item Actions
Joyner General Stacks HF3092.8.R93 1990 ✔ Available Place Hold