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LEADER 03161cam 2200493 i 4500

001 ocn869462930;

003 OCoLC;

005 20160202100034.0;

008 140130s2014 nyu f ab 001 0 eng d;

020 a| 9781606497043q| paperback;

020 a| 1606497049q| paperback;

020 z| 9781606497050q| electronic book;

020 z| 1606497057;

035 a| (Sirsi) 99964729951;

035 a| 99964729951;

035 a| (OCoLC)869462930;

050 4 a| HB72b| .M553 2014;

082 04 a| 1742| 23;

100 1 a| Minton, Elizabeth A.,e| author.?| UNAUTHORIZED;

245 10 a| Belief systems, religion, and behavioral economics :b| marketing in multicultural environments /c| Elizabeth A. Minton and Lynn R. Kahle.;

250 a| First edition.;

264 1 a| New York, New York :b| Business Expert Press,c| 2014.;

300 a| xii, 143 pages ;c| 23 cm.;

336 a| textb| txt2| rdacontent;

337 a| unmediatedb| n2| rdamedia;

338 a| volumeb| nc2| rdacarrier;

490 1 a| Economics collection,x| 2163-7628;

504 a| Includes bibliographical references (pages 123-135) and index.;

505 0 a| Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.;

520 3 a| Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.;

650 0 a| Economicsx| Religious aspects.=| ^A225820;

650 0 a| Economicsx| Psychological aspects.=| ^A57060;

650 0 a| Multiculturalism in advertising.=| ^A1279937;

650 0 a| Consumer behaviorx| Religious aspects.=| ^A231577;

700 1 a| Kahle, Lynn R.,e| author.=| ^A179613;

830 0 a| Economics collection.x| 2163-7628=| ^A1179792;

949 i| 30372016588540o| jjlm;

960 o| 1s| 59.95t| Joyner48u| JECOz| USD;

596 a| 1;

998 a| 3838217;

999 a| HB72 .M553 2014w| LCc| 1i| 30372016588540d| 3/8/2016e| 12/2/2015l| JGESm| JOYNERr| Ys| Yt| JGESBKu| 11/23/2015x| BOOKz| JSTACKSo| .STAFF. jjlm;

Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.

Author/creator	Minton, Elizabeth A. author.
Other author	Kahle, Lynn R., author.
Format	Book
Edition	First edition.
Publication	New York, New York : Business Expert Press, 2014.
Description	xii, 143 pages ; 23 cm.
Subjects	Economics--Religious aspects. Economics--Psychological aspects. Multiculturalism in advertising. Consumer behavior--Religious aspects.

Series	Economics collection, 2163-7628 Economics collection. 2163-7628 ^A1179792
Contents	Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index.
Summary	Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior.
Bibliography note	Includes bibliographical references (pages 123-135) and index.
Issued in other form	Online version: Minton, Elizabeth A. Belief systems, religion, and behavioral economics. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014 9781606497050
ISBN	9781606497043 paperback
ISBN	1606497049 paperback
ISBN	electronic book

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Joyner	General Stacks	HB72 .M553 2014	✔ Available	Place Hold

Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.

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