Belief systems, religion, and behavioral economics : marketing in multicultural environments / Elizabeth A. Minton and Lynn R. Kahle.
| Author/creator | Minton, Elizabeth A. author. |
| Other author | Kahle, Lynn R., author. |
| Format | Book |
| Edition | First edition. |
| Publication | New York, New York : Business Expert Press, 2014. |
| Description | xii, 143 pages ; 23 cm. |
| Subjects |
| Series | Economics collection, 2163-7628 Economics collection. 2163-7628 ^A1179792 |
| Contents | Preface -- 1. Behavioral economics and belief systems -- 2. Demystifying belief systems -- 3. Belief systems of the western world & interpretations for behavioral economics -- 4. Belief systems of the eastern world & interpretations for behavioral economics -- 5. The disconnect between belief systems and behavioral economics -- 6. Comparing belief systems: influences on behavioral economics -- 7. Comparing belief systems: influences on consumers -- 8. Managerial implications for businesses -- 9. Cases -- 10. Conclusion -- Appendix -- Notes -- References -- Index. |
| Summary | Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, it cannot be denied that it has received scant attention. Many do not realize (or resist) the idea that religion is a key contributor to a consumer's core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. |
| Bibliography note | Includes bibliographical references (pages 123-135) and index. |
| Issued in other form | Online version: Minton, Elizabeth A. Belief systems, religion, and behavioral economics. First edition. New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014 9781606497050 |
| ISBN | 9781606497043 paperback |
| ISBN | 1606497049 paperback |
| ISBN | electronic book |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HB72 .M553 2014 | ✔ Available | Place Hold |