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008 141210s2014 cau ob 001 0 eng d;

019 a| 898103558;

020 a| 9781610698719q| electronic bk.;

020 a| 1610698711q| electronic bk.;

020 z| 9781610698702;

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035 a| (Sirsi) o897905639;

035 a| (OCoLC)897905639z| (OCoLC)898103558;

037 a| E41AE931-3CDA-424D-964A-BBCCCC5FE3B1b| OverDrive, Inc.n| http://www.overdrive.com;

049 a| EREE;

050 4 a| Z716.3b| .A46 2014eb;

072 7 a| LANx| 0250002| bisacsh;

082 04 a| 021.72| 23;

100 1 a| Alman, Susan Webrecke| author.=| ^A1249183;

245 10 a| Crash Course in Marketing for Libraries /c| Susan W. Alman and Sara Gillespie Swanson.;

250 a| Second edition.;

264 1 a| Santa Barbara, California :b| Libraries Unlimited, an imprint of ABC-CLIO,c| 2014.;

300 a| 1 online resource.;

336 a| textb| txt2| rdacontent;

337 a| computerb| c2| rdamedia;

338 a| online resourceb| cr2| rdacarrier;

490 1 a| Crash course;

504 a| Includes bibliographical references and index.;

588 0 a| Vendor-supplied metadata.;

505 0 a| Cover; Half Title; Title; Copyright; Contents; Introduction; Chapter 1-The Planning Process for Your Marketing Plan; Chapter 2-Develop a Marketing Plan; Chapter 3-Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the Library; Chapter 4-Communication and Outreach with Social Media; Chapter 5-Fund-Raising; Appendix A: Glossary; Appendix B: Boilerplate Example; Appendix C: Nominal Group Technique; Appendix D: John Cotton Dana Library Public Relations Awards; Appendix E: Sample Marketing Plan; Appendix F: Sample Promotional Materials;

505 8 a| Appendix G: Sample Annual Appeal appendix H: Sample Annual Reports; Appendix I: Sample Newsletters; Appendix J: Sample Friends of the Library Newsletters; Appendix K: Sample Press Release; Index;

520 a| Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.;

650 0 a| Librariesx| Marketing.=| ^A1032544;

650 0 a| Librariesx| Public relations.=| ^A48527;

650 7 a| LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General.2| bisacsh;

650 4 a| Libraries -- Marketing.;

650 4 a| Libraries -- Public relations.;

650 4 a| Libraries.;

650 7 a| Librariesx| Marketing.2| fast0| (OCoLC)fst00997415;

650 7 a| Librariesx| Public relations.2| fast0| (OCoLC)fst00997423;

655 4 a| Electronic books.;

700 1 a| Swanson, Sara Gillespie,e| author.=| ^A1252248;

830 0 a| Crash course.=| ^A611821;

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Crash Course in Marketing for Libraries / Susan W. Alman and Sara Gillespie Swanson.

Author/creator	Alman, Susan Webreck author.
Other author	Swanson, Sara Gillespie, author.
Format	Electronic
Edition	Second edition.
Publication	Santa Barbara, California : Libraries Unlimited, an imprint of ABC-CLIO, 2014.
Description	1 online resource.
Supplemental Content	EBSCOhost
Subjects	Libraries--Marketing. Libraries--Public relations. Libraries -- Marketing. Libraries -- Public relations. Libraries.

Series	Crash course Crash course. ^A611821
Contents	Cover; Half Title; Title; Copyright; Contents; Introduction; Chapter 1-The Planning Process for Your Marketing Plan; Chapter 2-Develop a Marketing Plan; Chapter 3-Communicate to the Community: Using the Media, Newsletters, and Annual Reports to Market the Library; Chapter 4-Communication and Outreach with Social Media; Chapter 5-Fund-Raising; Appendix A: Glossary; Appendix B: Boilerplate Example; Appendix C: Nominal Group Technique; Appendix D: John Cotton Dana Library Public Relations Awards; Appendix E: Sample Marketing Plan; Appendix F: Sample Promotional Materials
Contents	Appendix G: Sample Annual Appeal appendix H: Sample Annual Reports; Appendix I: Sample Newsletters; Appendix J: Sample Friends of the Library Newsletters; Appendix K: Sample Press Release; Index
Abstract	Explains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.
Bibliography note	Includes bibliographical references and index.
Source of description	Vendor-supplied metadata.
Issued in other form	Print version: Alman, Susan Crash Course in Marketing for Libraries Santa Barbara : ABC-CLIO,c2014 9781610698702
Genre/form	Electronic books.
ISBN	9781610698719 electronic bk.
ISBN	1610698711 electronic bk.
Stock number	E41AE931-3CDA-424D-964A-BBCCCC5FE3B1 OverDrive, Inc. http://www.overdrive.com

Crash Course in Marketing for Libraries / Susan W. Alman and Sara Gillespie Swanson.

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