The marketing channel ; a conceptual viewpoint / [compiled by] Bruce E. Mallen.

Author/creator Mallen, Bruce E.
Format Book
Publication InfoNew York : Wiley, [1967]
Descriptionxiii, 308 pages : illustrations ; 26 cm.
Subjects

SeriesWiley marketing series
Wiley marketing series. ^A650132
Local noteLittle-110359 - $14.20
Bibliography noteBibliography: p. 307-308. Bibliographical footnotes.
LCCN 67017344