The marketing channel ; a conceptual viewpoint / [compiled by] Bruce E. Mallen.
| Author/creator | Mallen, Bruce E. |
| Format | Book |
| Publication Info | New York : Wiley, [1967] |
| Description | xiii, 308 pages : illustrations ; 26 cm. |
| Subjects |
| Series | Wiley marketing series Wiley marketing series. ^A650132 |
| Local note | Little-110359 - $14.20 |
| Bibliography note | Bibliography: p. 307-308. Bibliographical footnotes. |
| LCCN | 67017344 |