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001 ocm22209022;

005 20141212083256.0;

008 900719s1991 maua b 001 0 eng ;

010 a| 90044491;

020 a| 0875842410 (hard : acid free paper) :c| $29.95;

035 a| (Sirsi) o22209022;

035 a| (OCoLC)22209022;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HD30.23b| .B358 1991;

082 00 a| 658.8/022| 20;

100 1 a| Barabba, Vincent P.,d| 1934-=| ^A141196;

245 10 a| Hearing the voice of the market :b| competitive advantage through creative use of market information /c| Vincent P. Barabba and Gerald Zaltman.;

300 a| xiv, 294 pages :b| illustrations ;c| 24 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references and index.;

650 0 a| Decision making.=| ^A1353;

650 0 a| Industrial management.=| ^A6347;

650 0 a| Marketing research.=| ^A17167;

650 0 a| Competition.=| ^A31720;

700 1 a| Zaltman, Gerald.=| ^A5332;

919 a| BOOK;

596 a| 1;

998 a| 391470;

999 a| HD30.23 .B358 1991w| LCc| 1i| 30372005863615d| 5/6/2009e| 1/25/2002f| 7/29/2008g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 8/13/1991x| BOOKz| JSTACKSo| .STAFF. 0;

Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

Author/creator	Barabba, Vincent P., 1934-
Other author	Zaltman, Gerald.
Format	Book
Publication Info	Boston, Mass. : Harvard Business School Press, ©1991.
Description	xiv, 294 pages : illustrations ; 24 cm
Subjects	Decision making. Industrial management. Marketing research. Competition.

Bibliography note	Includes bibliographical references and index.
LCCN	90044491
ISBN	0875842410 (hard : acid free paper) :

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HD30.23 .B358 1991	✔ Available	Place Hold

Hearing the voice of the market : competitive advantage through creative use of market information / Vincent P. Barabba and Gerald Zaltman.

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