The meaning and sources of marketing theory.
| Author/creator | Halbert, Michael |
| Format | Book |
| Publication Info | New York : McGraw-Hill, [1965] |
| Description | xxx, 330 pages ; 25 cm. |
| Subjects |
| Series | McGraw-Hill Marketing Science Institute series McGraw-Hill Marketing Science Institute series. ^A678460 |
| Bibliography note | Bibliography: p. 295-315. |
| LCCN | 64066043 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.H178 | ✔ Available | Place Hold |