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001 ocm22629008;

005 20141212083504.0;

008 900928s1990 nju b 001 0 eng ;

010 a| 90019487;

020 a| 081082356X (alk. paper);

035 a| (Sirsi) o22629008;

035 a| (OCoLC)22629008;

040 a| DLCc| DLCd| EREd| UtOrBLW;

043 a| n-us---;

049 a| EREE;

050 00 a| HE8700.66.U6b| B89 1990;

082 00 a| 384.54/32| 20;

100 1 a| Buzzard, Karen.=| ^A273247;

245 10 a| Chains of gold :b| marketing the ratings and rating the markets /c| by Karen S. Buzzard.;

260 a| Metuchen, N.J. :b| Scarecrow Press,c| 1990.;

300 a| xi, 214 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. 179-194) and index.;

919 a| BOOK;

596 a| 1;

998 a| 393371;

999 a| HE8700.66.U6 B89 1990w| LCc| 1i| 30372005921181d| 5/6/2009e| 4/8/1995f| 3/24/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 8/30/1991x| BOOKz| JSTACKSo| .STAFF. 0;

Chains of gold : marketing the ratings and rating the markets / by Karen S. Buzzard.

Author/creator	Buzzard, Karen
Format	Book
Publication Info	Metuchen, N.J. : Scarecrow Press, 1990.
Description	xi, 214 pages ; 23 cm
Subjects	Television programs--United States. --Rating. --History. Radio programs--United States. --Rating. --History. Television viewers--United States. --Measurement. --History. Radio audiences--United States. --Measurement. --History.

Bibliography note	Includes bibliographical references (p. 179-194) and index.
LCCN	90019487
ISBN	081082356X (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HE8700.66.U6 B89 1990	✔ Available	Place Hold

Chains of gold : marketing the ratings and rating the markets / by Karen S. Buzzard.

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