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010 a| 2007039475;

020 a| 9780470165065 (cloth);

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100 1 a| Vinjamuri, David,d| 1964-?| UNAUTHORIZED;

245 10 a| Accidental brandingh| [electronic resource] :b| how ordinary people build extraordinary brands /c| David Vinjamuri.;

260 a| Hoboken, N.J. :b| John Wiley & Sons, Inc.,;

300 a| xii, 212 p. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Branding (Marketing)z| United Statesv| Case studies.=| ^A755863;

650 0 a| Entrepreneurshipz| United Statesv| Case studies.=| ^A422553;

650 0 a| Serendipityz| United Statesv| Case studies.=| ^A827987;

650 0 a| Businesspeoplez| United Statesv| Biography.=| ^A446807;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=335778;

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Accidental branding how ordinary people build extraordinary brands / David Vinjamuri.

Author/creator	Vinjamuri, David, 1964-
Format	Electronic
Publication Info	Hoboken, N.J. : John Wiley & Sons, Inc.,
Description	xii, 212 p. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Branding (Marketing)--United States. --Case studies. Entrepreneurship--United States. --Case studies. Serendipity--United States. --Case studies. Businesspeople--United States. --Biography.

Contents	What is an accidental brand -- The accidental brand-builder in you -- The storyteller John Peterman (J. Peterman) -- Craig Newmark (craigslist) -- Gary Erickson (Clif Bar) -- Myrian Zaoui and Eric Malka (The Art of Shaving) -- Gert Boyle (Columbia Sportswear) -- Julie Aigner-Clark (Baby Einstein) -- Roxanne Quimby (Burt's Bees) -- Afterword.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2007039475
ISBN	9780470165065 (cloth)

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Accidental branding how ordinary people build extraordinary brands / David Vinjamuri.

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