Advertising as culture / edited by Chris Wharton.
| Other author | Wharton, Chris. |
| Format | Electronic |
| Publication Info | Bristol, UK ; Chicago, USA : Intellect, 2013. |
| Description | vi, 229 pages : illustrations (some color) ; 23 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Chapter 1 Advertising -- a way of life / Tony Purvis Purvis, Tony 13 -- Chapter 2 Advertising research / John Fenwick Fenwick, John, Chris Wharton Wharton, Chris 33 -- Chapter 3 Spreads like butter -- culture and advertising / Chris Wharton Wharton, Chris 53 -- Chapter 4 Handbags and gladrags -- the rise and rise of accessories in fashion and advertising / Hilary Fawcett Fawcett, Hilary 81 -- Chapter 5 Music and advertising -- a happy marriage? / Judith Stevenson Stevenson, Judith 95 -- Chapter 6 The cultural economy of death -- advertising and popular music / Paula Hearsum Hearsum, Paula 109 -- Chapter 7 Art and advertising -- circa 1880 to the present / Malcolm Gee Gee, Malcolm 127 -- Chapter 8 On-line digi-ads / David Reid Reid, David 143 -- Chapter 9 Selling politics -- the political economy of political advertising / Andrew Mullen Mullen, Andrew 161 -- Chapter 10 Media and advertising -- the interests of citizens and consumers / Monika Metykova Metykova, Monika 191. |
| Abstract | This book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2017304449 |
| ISBN | 9781841506142 |
| ISBN | 1841506141 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |