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010 a| 2008055182;

020 a| 9781584657682 (cloth : alk. paper);

020 a| 1584657685 (cloth : alk. paper);

035 a| (WaSeSS)ssj0000431843;

043 a| n-us---;

049 a| EREEa| NEHH;

050 00 a| HF6105.U5b| J66 2009;

082 00 a| 940.53/12| 22;

100 1 a| Jones, John Bush.=| ^A549021;

245 10 a| All-out for victory!h| [electronic resource] :b| magazine advertising and the World War II home front /c| John Bush Jones.;

260 a| Waltham, Mass. :b| Brandeis University Press ;a| Hanover [N.H.] :b| Published by University Press of New England,;

300 a| xi, 314 p. :b| ill. (some col.) ;c| 24 cm.;

504 a| Includes bibliographical references (p. [297]-298) and index.;

505 0 a| "All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1084891;

947 a| (OCoLC)ocn276339400;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 3968735;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3968735-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3968735-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3968735-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

All-out for victory! magazine advertising and the World War II home front / John Bush Jones.

Author/creator	Jones, John Bush
Format	Electronic
Publication Info	Waltham, Mass. : Brandeis University Press ; Hanover [N.H.] : Published by University Press of New England,
Description	xi, 314 p. : ill. (some col.) ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Advertising, Magazine--United States. --History. --20th century.

Contents	"All-outs" and "double-barrelleds" -- How to advertise a war -- "This is worth fighting for" -- Motivational war ads -- "The arms behind the army" -- Industrial support of the war -- The farm front -- Agricultural support of the war -- "Use it up, wear it out, make it do, or do without!" -- Conservation, scrap drives, and home front efficiency -- Soda pop, letters, and cigarettes -- Morale overseas and at home -- "Produce, conserve, share, and play square" -- Coping with shortages and rationing -- "The hand that rocked the cradle rules the world" -- Women in war work -- "Dig down deep" -- Giving blood and buying bonds -- Epilogue : the world of tomorrow.
Bibliography note	Includes bibliographical references (p. [297]-298) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008055182
ISBN	9781584657682 (cloth : alk. paper)
ISBN	1584657685 (cloth : alk. paper)

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All-out for victory! magazine advertising and the World War II home front / John Bush Jones.

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