/LC.GIF&client=easterncarolinaedu)
The AMA handbook of public relations / Robert L. Dilenschneider ; foreword by Maria Bartiromo.
| Author/creator | Dilenschneider, Robert L. |
| Format | Electronic |
| Publication Info | New York, NY : AMACOM, American Management Association, |
| Description | xiii, 239 p. ; 26 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Portion of title | Handbook of public relations |
| Portion of title | Public relations |
| Contents | Prerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009037755 |
| ISBN | 9780814415252 (hc) |
| ISBN | 0814415253 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |