Marketing : concepts and strategies / William M. Pride, O.C. Ferrell.
| Author/creator | Pride, William M. |
| Other author | Ferrell, O. C. |
| Format | Book |
| Edition | 6th ed. |
| Publication Info | Boston : Houghton Mifflin, ©1989. |
| Description | xxxiv, 818 pages, 68 unnumbered pages : illustrations (some color) ; 26 cm |
| Subjects |
| Bibliography note | Includes bibliographical references and indexes. |
| LCCN | 88081358 |
| ISBN | 039536938X |