Baked-in creating products and businesses that market themselves / Alex Bogusky & John Winsor.
| Author/creator | Bogusky, A. M. |
| Other author | Winsor, John, 1959- |
| Format | Electronic |
| Publication Info | Chicago : Agate, |
| Description | 152 p. : ill. ; 20 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Abstract | "Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting-edge marketing"--Provided by publisher. |
| General note | "A B2 book." |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009012079 |
| ISBN | 9781932841466 (hbk. : alk. paper) |
| ISBN | 1932841466 (hbk. : alk. paper) |