Baked-in creating products and businesses that market themselves / Alex Bogusky & John Winsor.

Author/creator Bogusky, A. M.
Other author Winsor, John, 1959-
Format Electronic
Publication InfoChicago : Agate,
Description152 p. : ill. ; 20 cm.
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Abstract "Advertising leaders Bogusky and Winsor discuss the latest trends in product innovation as the key to cutting-edge marketing"--Provided by publisher.
General note"A B2 book."
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2009012079
ISBN9781932841466 (hbk. : alk. paper)
ISBN1932841466 (hbk. : alk. paper)