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010 a| 2006033488;

020 a| 9780470028353 (HB : alk. paper);

020 a| 0470028351 (HB : alk. paper);

035 a| (WaSeSS)ssj0000114383;

040 a| DLCc| DLCd| DLCd| WaSeSS;

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050 00 a| HD69.B7b| T395 2006;

082 00 a| 658.8/272| 22;

100 1 a| Taylor, David,d| 1964-=| ^A875544;

245 10 a| Brand visionh| [electronic resource] :b| how to energize your team to drive business growth /c| David Taylor.;

260 a| Chichester, West Sussex, England ;a| Hoboken, NJ :b| John Wiley & Sons,;

300 a| xii, 270 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references (p. [253] - 254) and index.;

505 0 a| Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Product management.=| ^A17217;

650 0 a| Employee motivation.=| ^A11078;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=190642&scope=site&custid=s5822723&authtype=ip,shib;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998100-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 3998100-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

Brand vision how to energize your team to drive business growth / David Taylor.

Author/creator	Taylor, David, 1964-
Format	Electronic
Publication Info	Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons,
Description	xii, 270 p. : ill. ; 24 cm.
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Brand name products. Product management. Employee motivation.

Contents	Introduction : be a brand CEO not a strategy tourist --Search for true insight -- Create an insight springboard -- The visioning journey -- What are you going to fight for? -- Where's the sausage? -- Sizzle that sells -- Big brand ideas beats brand essence --Bring the vision to life -- Test drive your vision -- Brand-led business -- Beyond brandwashing to true engagement -- Create hero products -- Communicating without ego tripping.
Bibliography note	Includes bibliographical references (p. [253] - 254) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006033488
ISBN	9780470028353 (HB : alk. paper)
ISBN	0470028351 (HB : alk. paper)

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Brand vision how to energize your team to drive business growth / David Taylor.

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