Brands laid bare using market research for evidence-based brand management / Kevin Ford.
| Author/creator | Ford, Kevin |
| Format | Electronic |
| Publication Info | Chichester, West Sussex, England ; Hoboken, NJ : John Wiley & Sons, |
| Description | viii, 158 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| General note | Includes index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005275558 |
| ISBN | 0470012838 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |