Business to business market research understanding and measuring business markets / Ruth McNeil.

Author/creator McNeil, Ruth
Other author Market Research Society.
Format Electronic
Publication InfoLondon ; Sterling, VA : Kogan Page,
Descriptionx, 310 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Entrepreneurship Database
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

SeriesMarket research in practice series
General notePublished in association with the Market Research Society.
Bibliography noteIncludes bibliographical references (p. 299-301) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2005620714
ISBN0749443642 (pbk.)

Availability

Library Location Call Number Status Item Actions
Electronic Resources ✔ Available