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020 a| 9780470601778 (cloth);

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050 00 a| HF5415.12615b| .P73 2010;

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100 1 a| Pradeep, A. K.,d| 1963-?| UNAUTHORIZED;

245 14 a| The buying brainh| [electronic resource] :b| secrets for selling to the subconscious mind /c| A.K. Pradeep.;

260 a| Hoboken, N.J. :b| Wiley,;

300 a| xii, 252 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Neuromarketing.=| ^A790862;

650 0 a| Consumer behavior.=| ^A231577;

650 0 a| Shoppingx| Psychological aspects.=| ^A60427;

650 0 a| Marketingx| Psychological aspects.=| ^A1012680;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=565086;

947 a| (OCoLC)ocn495271140;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4002174-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

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The buying brain secrets for selling to the subconscious mind / A.K. Pradeep.

Author/creator	Pradeep, A. K., 1963-
Format	Electronic
Publication Info	Hoboken, N.J. : Wiley,
Description	xii, 252 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Neuromarketing. Consumer behavior. Shopping--Psychological aspects. Marketing--Psychological aspects.

Contents	Trillion to persuade the brain -- Neuromarketing technology -- Your customer's brain is 100,000 years old -- The brain 101 -- The five senses and the buying brain -- The boomer brain is buying -- The female brain is buying -- The mommy brain is buying -- The empathic brain is buying -- Neuromarketing measures and metrics -- The consumer journey -- The buying brain and brands -- The buying brain and products -- The buying brain and packaging -- The buying brain in the aisle -- The buying brain and advertising -- The buying brain, screens, and social media -- Vision of the future.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2010003830
ISBN	9780470601778 (cloth)
ISBN	0470601779 (cloth)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

The buying brain secrets for selling to the subconscious mind / A.K. Pradeep.

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