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001 ocm23180193;

005 20141212084451.0;

008 910205s1991 maua 001 0 eng ;

010 a| 91002344;

020 a| 0792391462 (alk. paper);

035 a| (Sirsi) o23180193;

035 a| (OCoLC)23180193;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5821b| .E75 1991;

082 00 a| 659.1/01/51182| 20;

100 1 a| Erickson, Gary M.,d| 1945-=| ^A278804;

245 10 a| Dynamic models of advertising competition :b| open- and closed- loop extensions /c| Gary M. Erickson.;

300 a| viii, 122 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 1 a| International series in quantitative marketing;

504 a| Includes bibliographical references (p. [111]-117) and index.;

650 0 a| Advertisingx| Mathematical models.=| ^A1195313;

650 0 a| Competitionx| Mathematical models.=| ^A202556;

830 0 a| International series in quantitative marketing.=| ^A239861;

919 a| BOOK;

596 a| 1;

998 a| 402208;

999 a| HF5821.E75 1991w| LCc| 1i| 30372006003237d| 5/6/2009e| 2/5/2007f| 1/30/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 11/27/1991x| BOOKz| JSTACKSo| .STAFF. 0;

Dynamic models of advertising competition : open- and closed- loop extensions / Gary M. Erickson.

Author/creator	Erickson, Gary M., 1945-
Format	Book
Publication Info	Boston : Kluwer Academic Publishers, ©1991.
Description	viii, 122 pages : illustrations ; 24 cm.
Subjects	Advertising--Mathematical models. Competition--Mathematical models.

Series	International series in quantitative marketing International series in quantitative marketing. ^A239861
Bibliography note	Includes bibliographical references (p. [111]-117) and index.
LCCN	91002344
ISBN	0792391462 (alk. paper)

Availability

Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5821.E75 1991	✔ Available	Place Hold

Dynamic models of advertising competition : open- and closed- loop extensions / Gary M. Erickson.

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