Tools

LEADER 02757cam 2200601 a 4500

001 ssj0000130803;

003 WaSeSS;

005 20190313051101.0;

006 m d ;

007 cr n ;

008 060809s2004 nju sb 100 0 eng d;

010 a| 2006278126;

015 a| GBA5320702| bnb;

016 7 a| 0130550762| Uk;

020 a| 9812388567 (pbk.);

035 a| (WaSeSS)ssj0000130803;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HD69.B7b| C63 2004;

082 04 a| 658.8272| 22;

084 a| 85.082| bcl;

245 00 a| Corporate cultures and global brandsh| [electronic resource] /c| edited by Albrecht Rothacher.;

260 a| Hackensack, New Jersey :b| World Scientific Pub.,;

300 a| viii, 269 p. ;c| 23 cm.;

500 a| "All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.;

504 a| Includes bibliographical references.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Brand name productsx| Managementv| Congresses.=| ^A331687;

650 0 a| Branding (Marketing)v| Congresses.=| ^A755863;

650 0 a| Corporate culturev| Congresses.=| ^A990973;

650 0 a| Corporate imagev| Congresses.=| ^A155789;

650 0 a| Competition, Internationalv| Congresses.=| ^A413631;

650 0 a| Corporate culturev| Congresses.=| ^A990973;

650 17 a| Organisatiecultuur.2| gtt;

650 17 a| Merken.2| gtt;

650 17 a| Internationale ondernemingen.2| gtt;

650 17 a| Corporate identity.2| gtt;

653 1 a| Comparative business cultures;

653 1 a| Global brands;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Rothacher, Albrecht.=| ^A252688;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1681538;

947 a| (OCoLC)ocm57302866;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4030857;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4030857-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4030857-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4030857-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

Corporate cultures and global brands / edited by Albrecht Rothacher.

Other author	Rothacher, Albrecht.
Format	Electronic
Publication Info	Hackensack, New Jersey : World Scientific Pub.,
Description	viii, 269 p. ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Brand name products--Management. --Congresses. Branding (Marketing)--Congresses. Corporate culture--Congresses. Corporate image--Congresses. Competition, International--Congresses. Corporate culture--Congresses.

General note	"All participants of the seminar on "Comparative Business Cultures" held at the Economics Department of the National University of Singapore during 2003 shared ... intellectural excitement and discovery of the most diverse corporate and marketing worlds which are captured in the contributions of this volume"--Acknowledgements.
Bibliography note	Includes bibliographical references.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2006278126
ISBN	9812388567 (pbk.)

Availability

Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Corporate cultures and global brands / edited by Albrecht Rothacher.

Click here for more information about this title

Availability