Creating and Dominating New Markets
| Author/creator | Meyer, Peter, 1954- Author |
| Format | Electronic |
| Publication Info | New York : Amacom |
| Description | 256 p. ill 09.250 x 06.250 in. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation "Written for owners and managers who want to become market builders yet reduce their risk as they do so, Creating and Dominating New Markets will help you design the mix of strategies that's right for your own enterprise. This book gives you systematic, repeatable tactics for taking action in uncharted areas, so that you can rule over a flourishing new business environment of your own creation."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2001053663 |
| ISBN | 9780814406786 |
| ISBN | 0814406785 (Trade Cloth) Out of Print |
| Standard identifier# | 9780814406786 |
| Stock number | 00001432 |