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005 20141212084618.0;

008 910625s1991 nyu 001 0 eng ;

010 a| 91024260;

020 a| 0887305199;

035 a| (Sirsi) o24108247;

035 a| (OCoLC)24108247;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF5439.T42b| M66 1991;

082 00 a| 658.82| 20;

100 1 a| Moore, Geoffrey A.,d| 1946-=| ^A279582;

245 10 a| Crossing the chasm :b| marketing and selling technology products to mainstream customers /c| Geoffrey A. Moore ; with a foreword by Regis McKenna.;

263 a| 9110;

300 a| xvii, 223 pages :b| illustrations ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Sellingx| Technology.=| ^A207278;

650 0 a| High technology industries.=| ^A159701;

650 0 a| Marketing.=| ^A16179;

919 a| BOOK;

596 a| 1;

998 a| 403637;

999 a| HF5439.T42 M66 1991w| LCc| 1i| 30372006022054d| 3/14/2018e| 2/6/2018f| 3/28/2009g| 1l| JGESm| JOYNERn| 15r| Ys| Yt| JGESBKu| 12/20/1991x| BOOKz| JSTACKSo| .STAFF. 0;

Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

Author/creator	Moore, Geoffrey A., 1946-
Format	Book
Publication Info	New York : HarperBusiness, ©1991.
Description	xvii, 223 pages : illustrations ; 25 cm
Subjects	Selling--Technology. High technology industries. Marketing.

General note	Includes index.
LCCN	91024260
ISBN	0887305199

Crossing the chasm : marketing and selling technology products to mainstream customers / Geoffrey A. Moore ; with a foreword by Regis McKenna.

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