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010 a| 2012021502;

020 a| 9781118418741 (pdf);

020 a| 9781118416174 (epub);

020 a| 9781118431634 ( mobi);

020 z| 9781118099209;

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050 00 a| HD69.B7;

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100 1 a| Wheeler, Alina.=| ^A572655;

245 10 a| Designing brand identityh| [electronic resource] :b| an essential guide for the whole branding team /c| Alina Wheeler.;

250 a| Fourth edition.;

260 a| Hoboken, New Jersey :b| John Wiley & Sons, Inc.,;

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Brand name products.=| ^A83735;

650 0 a| Branding (Marketing)=| ^A755863;

650 0 a| Trademarksx| Design.=| ^A388374;

650 0 a| Advertisingx| Brand name products.=| ^A381214;

650 7 a| DESIGN / Graphic Arts / General.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=918218;

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Designing brand identity an essential guide for the whole branding team / Alina Wheeler.

Author/creator	Wheeler, Alina
Format	Electronic
Edition	Fourth edition.
Publication Info	Hoboken, New Jersey : John Wiley & Sons, Inc.,
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Brand name products. Branding (Marketing) Trademarks--Design. Advertising--Brand name products.

Abstract	"A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand. From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices. Updated to include more than 35 percent new material. Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Wheeler, Alina. Designing brand identity Fourth edition. Hoboken, New Jersey : John Wiley & Sons, Inc., [2012] 9781118099209
Genre/form	Electronic books.
LCCN	2012021502
ISBN	9781118418741 (pdf)
ISBN	9781118416174 (epub)
ISBN	9781118431634 ( mobi)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Designing brand identity an essential guide for the whole branding team / Alina Wheeler.

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