New ideas for successful marketing ; proceedings of the 1966 World Congress, June 13-15, Chicago / Edited by John S. Wright and Jac L. Goldstucker.

Author/creator American Marketing Association
Other author Wright, John S.
Other author Goldstucker, Jac L.
Format Book
Publication InfoChicago, [1966]
Description786,S-169 pages : illustrations,charts,portraits,tables ; 23cm
Subjects

General noteProceedings of the 49th National Conference.
Bibliography noteBibliographical footnotes.