New ideas for successful marketing ; proceedings of the 1966 World Congress, June 13-15, Chicago / Edited by John S. Wright and Jac L. Goldstucker.
| Author/creator | American Marketing Association |
| Other author | Wright, John S. |
| Other author | Goldstucker, Jac L. |
| Format | Book |
| Publication Info | Chicago, [1966] |
| Description | 786,S-169 pages : illustrations,charts,portraits,tables ; 23cm |
| Subjects |
| General note | Proceedings of the 49th National Conference. |
| Bibliography note | Bibliographical footnotes. |