Electronic customer relationship management / Jerry Fjermestad, Nicholas C. Romano, editors.
| Other author | Fjermestad, Jerry. |
| Other author | Romano, Nicholas C. |
| Format | Electronic |
| Publication Info | Armonk, N.Y. ; London : M.E. Sharpe, [2006]. |
| Description | xiii, 210 pages : illustrations ; 26 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Advances in management information systems ; v. 3 Advances in management information systems ; v. 3. ^A610423 |
| Contents | Electronic customer relationship management : an introduction / Nicholas C. Romano, Jr. and Jerry Fjermestad -- Success factors in online supply chain management and e-customer relationship management / Michael R. Bartolacci and Mary Meixell -- Using electronic customer relationship management to maximize/minimize customer satisfaction/dissatisfaction / Yoon Cho and Jerry Fjermestad -- Customer relationship management success and organizational change : a case study / Carl-Erik Wikstrom -- Success factors in CRM Implementation : results from a consortial benchmarking study / Rainer Alt and Thomas Puschmann -- Collaborative customer relationship management in financial services alliances / Malte Geib, Lutz M. Kolbe, and Walter Brenner -- Improving customer Interaction with customer knowledge management / Adrian Bueren [and others] -- An examination of the effects of Information and communication technology on customer relationship management and customer lock-In / Ja-Shen Chen and Russell K.H. Ching -- What makes customers shop online? / Na Li and Ping Zhang -- Toward achieving customer satisfaction in online grocery shopping : lessons learned from Australian and Swiss cases / Sherah Kurnia and Petra Schubert. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2015302358 |
| ISBN | 0765613271 |
| ISBN | 9780765613271 |