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010 a| 2007028915;

020 a| 9780833041562 (pbk. : alk. paper);

020 a| 0833041568 (pbk. : alk. paper);

035 a| (WaSeSS)ssj0000147850;

049 a| EREEa| NEHH;

050 00 a| U27b| .H45 2007;

082 00 a| 355.42| 22;

100 1 a| Helmus, Todd C.?| UNAUTHORIZED;

245 10 a| Enlisting Madison Avenueh| [electronic resource] :b| the marketing approach to earning popular support in theaters of operation /c| Todd C. Helmus, Christopher Paul, Russell W. Glenn.;

260 a| Santa Monica, CA :b| RAND Corporation,;

300 a| xxvii, 211 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references (p. 189-211).;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Military art and science.=| ^A19026;

650 0 a| Warx| Protection of civilians.=| ^A94421;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Paul, Christopher,d| 1971-=| ^A781552;

700 1 a| Glenn, Russell W.=| ^A465227;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=322555;

947 a| (OCoLC)ocn156785004;

947 a| (OCoLC)156785004;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4065057;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4065057-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4065057-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/1/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4065057-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/1/2016x| EBOOKz| JERESOURCE;

Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.

Author/creator	Helmus, Todd C.
Other author	Paul, Christopher, 1971-
Other author	Glenn, Russell W.
Format	Electronic
Publication Info	Santa Monica, CA : RAND Corporation,
Description	xxvii, 211 p. : ill. ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Military art and science. War--Protection of civilians.

Bibliography note	Includes bibliographical references (p. 189-211).
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2007028915
ISBN	9780833041562 (pbk. : alk. paper)
ISBN	0833041568 (pbk. : alk. paper)

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Enlisting Madison Avenue the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.

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