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001 ocm23582562;

005 20141212085401.0;

008 910327s1992 nyu 001 0 eng ;

010 a| 91015163;

020 a| 0023300299;

035 a| (Sirsi) o23582562;

035 a| (OCoLC)23582562;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| EREE;

050 00 a| HF6161.C5b| D73 1992;

082 00 a| 687/.068/82| 20;

100 1 a| Drake, Mary Frances.=| ^A282565;

245 10 a| Retail fashion promotion and advertising /c| Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.;

300 a| xiii, 354 pages, 4 unnumbered pages of plates ;c| 25 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

500 a| Includes index.;

650 0 a| Advertisingx| Fashion.=| ^A168573;

650 0 a| Fashion merchandising.=| ^A153454;

650 0 a| Sales promotion.=| ^A31523;

700 1 a| Spoone, Janice Harrison.=| ^A282566;

700 1 a| Greenwald, Herbert,d| 1912-=| ^A552124;

919 a| BOOK;

596 a| 1;

998 a| 410500;

999 a| HF6161.C5 D73 1992w| LCc| 1i| 30372006051996d| 11/21/2011e| 10/13/2011f| 1/30/2009g| 1l| JGESm| JOYNERn| 7r| Ys| Yt| JGESBKu| 2/7/1992x| BOOKz| JSTACKSo| .STAFF. 0;

Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.

Author/creator	Drake, Mary Frances
Other author	Spoone, Janice Harrison.
Other author	Greenwald, Herbert, 1912-
Format	Book
Publication Info	New York : Macmillan, ©1992.
Description	xiii, 354 pages, 4 unnumbered pages of plates ; 25 cm
Subjects	Advertising--Fashion. Fashion merchandising. Sales promotion.

General note	Includes index.
LCCN	91015163
ISBN	0023300299

Retail fashion promotion and advertising / Mary Frances Drake, Janice Harrison Spoone, Herbert Greenwald.

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