How "American" is globalization? / William H. Marling.
| Author/creator | Marling, William, 1951- |
| Format | Electronic |
| Publication Info | Baltimore : Johns Hopkins University Press, |
| Description | ix, 238 p. : ill. ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | "Less than we think" -- What are we talking about when we talk about globalization? -- Is English conquering the world? -- The ubiquitous American film -- American television and the rise of local programming -- The McDonalds' brouhaha -- What about the Internet? -- Do American companies dominate the world economy? -- Seeing ourselves everywhere -- The resistance of the local -- Language -- Communicative distance -- Food -- Gender -- Education -- Work -- Land use -- Tribalism -- Corruption -- Smuggling and counterfeiting -- Taxes -- The resistance of the local -- "More than we know" -- ATMs -- The money market -- Flexible manufacturing -- Franchising -- Airfreight -- Containerized freight -- Bar codes -- Computing -- Logistics. |
| Bibliography note | Includes bibliographical references (p. [207]-213) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2005023400 |
| ISBN | 0801883539 (hardcover : alk. paper) |
| ISBN | 9780801883538 |