How to write great copy learn the unwritten rules of copywriting / Dominic Gettins.

Author/creator Gettins, Dominic
Format Electronic
Edition2nd ed.
Publication InfoLondon ; Philadelphia : Kogan Page,
Descriptionxvi, 192 p. : ill. ; 24 cm.
Supplemental ContentFull text available from eBooks on EBSCOhost
Subjects

Bibliography noteIncludes bibliographical references (p. 185-187) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2005035378
ISBN0749446633