/LC.GIF&client=easterncarolinaedu)
Join the conversation how to engage marketing-weary consumers with the power of community, dialogue, and partnership / Joseph Jaffe.
| Author/creator | Jaffe, Joseph, 1970- |
| Format | Electronic |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, |
| Description | xix, 300 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | Talking "at" versus talking "with" -- The many-to-many model -- Can marketing be a conversation? -- The birth of generation i -- The rise of the prosumer -- The new consumerism -- The six Cs: three phases of conversation -- The content-conversation relationship -- What conversations are in your future? -- Why are you so afraid of conversation? -- The ten tenets of good conversation -- The five ways you can join the conversation -- When conversation isn't conversation at all -- Where does conversation fit in? -- Conversation through community -- Conversation through dialogue -- Conversation through partnership -- Getting started: the manifesto for experimentation -- Does conversation work? -- Do you speak conversation? Take the test. |
| General note | "Published simultaneously in Canada." |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2007015889 |
| ISBN | 9780470137321 (cloth) |
| ISBN | 0470137320 (cloth) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |