Landing page optimization the definitive guide to testing and tuning for conversions / Tim Ash.

Author/creator Ash, Tim, 1965-
Format Electronic
Publication InfoIndianapolis, Ind. : Sybex/Wiley,
Descriptionxxi, 360 p. : ill. ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Web sites--Evaluation.
Web sites--Testing.
Web sites--Design.
Internet marketing.

SeriesSerious skills
Contents Setting the stage -- Understanding your landing pages -- Understanding your audience -- Understanding the decision process -- Why your site is not perfect -- Selecting elements to tune -- The math of tuning -- Tuning methods -- Assembling the team and getting buy-in -- Developing your action plan -- Avoiding the pitfalls -- A closer look at the Google Website Optimizer.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2007045592
ISBN9780470174623 (pbk.)
ISBN0470174625 (pbk.)