Marketing communication principles and practice / Richard J. Varey.
| Author/creator | Varey, Richard J., 1955- |
| Format | Electronic |
| Publication Info | London ; New York : Routledge, |
| Description | xxv, 389 p. : ill. ; 26 cm. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Bibliography note | Includes bibliographical references (p. [360]-377) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2001019948 |
| ISBN | 041523039X |
| ISBN | 0415230403 (pbk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |