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010 a| 2008047408;

015 a| GBA9404892| bnb;

016 7 a| 0151179932| Uk;

020 a| 9780838909843 (alk. paper);

020 a| 0838909841 (alk. paper);

035 a| (WaSeSS)ssj0000198163;

049 a| EREEa| NEHH;

050 00 a| Z716.3b| .M344 2009;

082 00 a| 021.72| 22;

100 1 a| Mathews, Brianq| (Brian Scott)=| ^A997531;

245 10 a| Marketing today's academic libraryh| [electronic resource] :b| a bold new approach to communicating with students /c| Brian Mathews.;

260 a| Chicago :b| American Library Association,;

300 a| xv, 171 p. :b| ill. ;c| 23 cm.;

504 a| Includes bibliographical references and index.;

505 0 a| Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Academic librariesx| Marketing.=| ^A313143;

650 0 a| Academic librariesx| Public relations.=| ^A313143;

650 0 a| Libraries and students.=| ^A249780;

650 0 a| Advertisingx| Libraries.=| ^A53419;

650 12 a| Libraries.=| ^A918531;

650 12 a| Public Relations.=| ^A917725;

650 12 a| Marketing.=| ^A930905;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=474210;

947 a| (OCoLC)ocn272665315;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4173902;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4173902-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4173902-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/2/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4173902-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

Marketing today's academic library a bold new approach to communicating with students / Brian Mathews.

Author/creator	Mathews, Brian
Format	Electronic
Publication Info	Chicago : American Library Association,
Description	xv, 171 p. : ill. ; 23 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Academic libraries--Marketing. Academic libraries--Public relations. Libraries and students. Advertising--Libraries. Libraries. Public Relations. Marketing.

Contents	Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008047408
ISBN	9780838909843 (alk. paper)
ISBN	0838909841 (alk. paper)

Marketing today's academic library a bold new approach to communicating with students / Brian Mathews.

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