The Maturing Marketplace Buying Habits of Baby Boomers and Their Parents
| Author/creator | Moschis, George P. Author |
| Format | Electronic |
| Publication Info | Portsmouth : Greenwood Publishing Group, Incorporated Ipswich : Ebsco Publishing [Distributor] |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Summary | Annotation The buying habits of baby boomers really do differ from those of their parents. The authors show how marketers can use each group's consumption patterns to reach both markets most effectively. Another insight: buying habits of these groups differ according to the product or service offered. By analyzing each cohort's buying habits in various purchasing situations, the book dramatizes the need for customized marketing strategies. Based on two national surveys conducted by the Center for Mature Studies, Georgia State University, the book will be essential for marketing professionals and their academic colleagues. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780313000522 |
| ISBN | 0313000522 (E-Book) Active Record |
| Standard identifier# | 9780313000522 |
| Stock number | 00011167 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |