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010 a| 2008008356;

015 a| GBA8177162| bnb;

016 7 a| 0145194072| Uk;

020 a| 9780470239599 (paper/website);

020 a| 047023959X (paper/website);

035 a| (WaSeSS)ssj0000303716;

049 a| EREEa| NEHH;

050 00 a| HF5415.1265b| .A75 2008;

082 00 a| 658.8/722| 22;

100 1 a| Arikan, Akin,d| 1969-?| UNAUTHORIZED;

245 10 a| Multichannel marketingh| [electronic resource] :b| metrics and methods for on and offline success /c| Akin Arikan.;

260 a| Indianapolis, Ind. :b| Wiley Pub.,;

300 a| xxiv, 288 p. :b| ill. ;c| 24 cm.;

490 1 a| Sybex serious skills;

500 a| Includes index.;

505 0 a| With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Internet marketing.=| ^A381306;

650 0 a| Multilevel marketing.=| ^A567034;

655 0 a| Electronic books.=| ^A491897;

830 0 a| Serious skills.=| ^A773127;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=469197;

947 a| (OCoLC)ocn212376055;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4190942;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4190942-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4190942-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 1/2/2016x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4190942-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 1/2/2016x| EBOOKz| JERESOURCE;

Multichannel marketing metrics and methods for on and offline success / Akin Arikan.

Author/creator	Arikan, Akin, 1969-
Format	Electronic
Publication Info	Indianapolis, Ind. : Wiley Pub.,
Description	xxiv, 288 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Internet marketing. Multilevel marketing.

Series	Sybex serious skills Serious skills. ^A773127
Contents	With great opportunity come great challenges -- The web analyst tackles multichannel metrics online -- The offline marketer's bag of tricks -- The direct marketer digs into multichannel analytics -- The brand marketer's take on multichannel analytics -- Measure lift between online and offline -- Measure 1:1 interactions between online and offline -- Measure multi-touch conversions -- Attract and acquire -- Engage and convert -- Grow lifetime value.
General note	Includes index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2008008356
ISBN	9780470239599 (paper/website)
ISBN	047023959X (paper/website)

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Multichannel marketing metrics and methods for on and offline success / Akin Arikan.

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