New Product Development From Initial Idea to Product Management
| Author/creator | Annacchino, Marc A. Author |
| Format | Electronic |
| Publication Info | New York : Elsevier Ipswich : Ebsco Publishing [Distributor] |
| Supplemental Content | Full text available from eBook - Engineering pre-2007 |
| Supplemental Content | Full text available from Knovel, Academic, General Engineering & Project Administration |
| Subjects |
| Summary | Annotation Marc Annacchino's New Product Development will maximize return on development dollar invested by providing the reader with an interdisciplinary understanding of the new product development process. New Product Development is the last frontier in gaining a competitive edge. While other factors such as functionality, quality and reliability, availability and shipment performance are now entry level requirements, New Product Development is the competitive weapon of necessity. This comprehensive and detailed book is a practical guide to the process of New Product Development from initial concept and corporate goals assessment through marketing, planning, development, manufacturing and product management. It contains over 200 illustrations with 52 actual tools needed to execute an actual program. On the accompanying CD-ROM version, these tools are embedded in the text for presentation to the reader. Embedded hyperlinks allow the reader to jump to a special "sandbox" which will allow them to apply the concepts presented in the text directly to their development program and save them as part of their filing system, providing the actual framework for practitioner use.This book and accompanying tool set is the best investment you can make to ensure new product success! |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780080469898 |
| ISBN | 0080469892 (E-Book) Active Record |
| Stock number | 00008838 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |