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Perspectives on promotion and database marketing the collected works of Robert C Blattberg / editor, Greg M Allenby, Ohio State University, USA.
| Author/creator | Blattberg, Robert C., 1942- |
| Other author | Allenby, Greg M. (Greg Martin), 1956- |
| Format | Electronic |
| Publication Info | New Jersey : World Scientific, [2010] |
| Description | xi, 316 pages : illustrations ; 26 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Uniform title | Works. Selections |
| Bibliography note | Includes bibliographical references. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010285876 |
| ISBN | 9789814287050 (hardback) |
| ISBN | 9814287059 (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |